The Simulacra of Specialty Coffee
Imagine you are standing looking down at a flat white, its beautiful latte art is glossy and pristine. This is a real coffee. You pull...
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Josh Tarlo
1 min read
Rent to SOM Calculator
A calculator to find out if the rent a site costs is worth it using easy to find information.
Josh Tarlo
3 min read
How Much Does Cost to Open a Coffee Shop?
Many people in and outside the coffee industry dream of having a cafe. Often though they will look around and think that it's...
Josh Tarlo
4 min read
How to Pick Better Coffee Shop Locations
Your shop's location is the biggest decision you’re going to make when opening a cafe. A great location can keep a mediocre shop running...
Josh Tarlo
2 min read
Coffee Myth 1: Higher Altitude DOESN'T Mean Better Quality Coffee
One of the most pointless things on a coffee bag is the altitude/elevation of where it was grown. Maybe my annoyance is irrational but...
Josh Tarlo
3 min read
Barista Competition Guide Part 1: How to Pick a Competition Coffee
How to pick the best coffee for your barista competition.
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